Reputation Price Premium in Online Auctions
نویسنده
چکیده
Online auctions provide a unique opportunity to investigate the impact of seller reputation on the price paid for a good. This paper examined 62 "matched " auctions and found that an auction seller with a "reputation advantage " over another seller received a price premium of 8.3% on average, when the sellers offered nearly identical products. This paper discusses the properties of a "reputation advantage" and its effect on bidder behavior. By quantifying the positive relationship between reputation and price premium, this research underscores the need for sellers to build and maintain good reputations.
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تاریخ انتشار 2003